Collaboration, Musings


If you’re a natural hair enthusiast, the brand Shea Moisture is no stranger to you. When the recession started, Shea Moisture was the first brand I dropped because there was just no way it could fit into my budget at the time. They’ll be relaunching in Nigeria again and the Young Sofi Tucker competition is one of the numerous ways they’ll be trying to give back to society and empower young female entrepreneurs in Nigeria. Read details on how you can participate and win below.


SheaMoisture is the legacy of an incredible woman who rose like a phoenix from the ashes. In 1912, Sofi Tucker a 19-year old widowed mother of 4 began selling Shea butter at a village market in Sierra Leone. Little did she know, that her homemade hair and skin preparations will become a global brand paving ‘a better way to beautiful’ for women and their families everywhere. SheaMoisture is Sofi Tucker’s legacy carried on by the passion and diligence of her family for four generations

Nigeria has recently witnessed a boost of entrepreneurial spirit amongst young women. More Nigerian women are breaking glass ceilings with unconventional business ideas despite lack of funds and little or no support. Every Nigerian woman has a little bit of the SheaMoisture spirit in her; the relentless spirit of Sofi Tucker. The “Finding Young Sofi Tucker” competition seeks to reward this relentless zeal.


Requirements for eligibility are as follows:

  • Participant must be Female, Nigerian and reside in Nigeria
  • Participant must have a clear business plan
  • Participant must possess an Entrepreneurial spirit
  • Participant must be between the ages of 16-35 years
  • Participant must have a convincing passion for the SME of choice
  • No educational qualification required



  • First Prize       – 1 000 000 Naira
  • Second Prize –  200 000 Naira + Shea Moisture Products
  • Third Prize    –  100 000 Naira + Shea Moisture Products

For a chance to win 1 million Naira (N1,000,000) and other prizes, register at Pitch your business plan in a 60 seconds video. Upload the video on Facebook tagging @Sheamoisturenigeria and Instagram tagging @sheamoisture.nigeria with the hashtags #sheamoisturenigeria #findingyoungsofi #youngsofi. 

Send your business plan to Entries open on the 16th of October 2017 and closes on the 30th of October 2017.

Not for you? Share with family or friends who would benefit from this opportunity!

*sponsored post

Connect with me on social media

Click on any of the following – Twitter // Instagram // Facebook



What Do You Think?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s